Brand design is essentially the visual language that describes your business; it is how your potential customers will interpret and understand your brand or company logo. For many businesses, brand design is synonymous with the visual design of their website. The website is the storehouse of the brand, so it makes sense that it should be designed aesthetically appealing, both in the content and in the visual aspects such as the colors used and the layout and format of the website. This article provides an introduction to brand design agencies and outlines the main advantages & disadvantages of hiring one.
Brand design is about positioning – it’s not just about making a nice website. The brand design agency will work with you to identify what parts of your website will communicate the most effectively with your target audience. It will then work with you to develop the best and most appropriate ways to highlight these messages, in a way that appeals to the people who will most likely be reading it. Brand design is all about positioning, so, logically, you would want to hire someone to do it for you. But how can you make the right choice?
There are several different agencies out there, of which quite a few are well established and have a proven track record in delivering effective results. But when choosing an agency for your brand or corporate identity, there are some advantages and disadvantages to consider. Most professional brand design agencies are quite big, with highly experienced designers that can produce a range of services tailored to your needs and budget. This can work in your favor, because these agencies are usually able to offer a range of design packages that can suit a range of budgets.
But what does this have to do with choosing an agency? In essence, an effective brand design agency can help to develop your corporate brand strategy and brand experience, because they have the expertise and knowledge to create campaigns, packaging, advertisements, marketing campaigns, and other types of marketing materials that appeal to your target audience. In other words, they understand what makes a brand memorable, as well as what elements can make your marketing or advertising materials stand out from the competition. They also understand the various components of successful branding, such as branding architecture, psychology, cultural studies, brand evolution, brand management, branding fundamentals, brand creation, brand digital architecture, media buying and more.